Reading: 150 Million More Reasons to Love Bing Everyday http://www.bing.com/blogs... (Entity 'Snapshots' answer to Google Knowledge Cards) #search
Apr 9, 2014
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Reading: 5 Personal Writing Metrics Every Content Marketer Should Track http://blog.raventools.com/5-perso... (Track but don't be beholden to it.) #content
Apr 9, 2014
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Reading: Relevance, it turns out, has a short shelf life http://www.brainondigital.com/2014... (Technology accelerates brand churn.) #marketing
Apr 7, 2014
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How To Track Image Search In Google Analytics http://www.blindfiveyearold.com/trackin... (Updated this weekend with refined filters and caveats) #analytics
Apr 7, 2014
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Reading: This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank http://www.convinceandconvert.com/faceboo... (True) #facebook
Apr 7, 2014
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Re: Relevance: Here today, gone today - http://www.brainondigital.com/2014...
Apr 7, 2014
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"Lots of great insights here Andrew.
Getting and maintaining attention today might be more important, not because of the 'information overload' meme but because the shelf-life of that brand interaction has been shortened because of technology.
The brand inoculation you got used to last a long time, today you need booster shots frequently if you're going to survive."
- AJ Kohn
The Totally Mathematical Reason Why Social Matters To SEO http://www.blindfiveyearold.com/social-...
Apr 7, 2014
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Social Signals and SEO - http://www.blindfiveyearold.com/social-...
Apr 7, 2014
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Reading: Why Every Marketer Should Use Google Plus http://www.forbes.com/sites... (True, but not this way and not for these reasons.) #googleplus
Apr 7, 2014
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Casey kellys
liked this
Re: This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank - http://www.convinceandconvert.com/faceboo...
Apr 7, 2014
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"Yup, it's basically you're point #4. Just double down on that (smartly since it's not as easy as it looks) and you'll probably be better off."
- AJ Kohn
Re: This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank - http://www.convinceandconvert.com/faceboo...
Apr 7, 2014
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"To me Facebook Pages have been a dying beast for ... years. I don't recommend Facebook as a prime outpost to clients, because the time and effort invested doesn't match the return and hasn't for some time.
And the thing is, the paid products on Facebook are pretty awesome, particularly Lookalike audiences. So moving some of that effort from high-touch, sharecropping community efforts to laser focused advertising isn't a bad idea.
Yet, the biggest thing in my mind is to leverage the power of Facebook sharing. Look at someone like Upworthy who simply uses Facebook to drive traffic. Or BuzzFeed's quizzes. Come on! I know you've taken at least one of them, probably because it popped up on Facebook.
So using the power of Facebook to transmit content seems the better strategy than trying to cultivate and motivate a community on Facebook."
- AJ Kohn
Ed Becker, MD (1/5) - http://www.yelp.com/biz...
Apr 6, 2014
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"I went to Dr. Becker to have him look at a mole that seems to be getting bigger. I wanted to have it checked and potentially removed. But figured getting it checked first would be the smart thing to…"
- AJ Kohn
Reading: Making Bing Search More Personal http://www.bing.com/blogs... (Behind the scenes of Cortana and new Bing tiles in search.) #search
Apr 6, 2014
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Clapping: 6 Reasons We All Need To Stop Complaining http://www.portent.com/blog... (Seriously. No whining in marketing!) #seo
Apr 6, 2014
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Reading: A Comprehensive SEO Guide for Ecommerce http://www.slideshare.net/audette... (A great deck here by @audette) #seo #ecommerece
Apr 6, 2014
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Reading: Honey Maid Takes On Haters http://www.annhandley.com/2014... (Excellent message and great marketing.) #marketing #hatersgonnahate
Apr 6, 2014
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How To Track Image Search In Google Analytics http://www.blindfiveyearold.com/trackin... (Updated with International, Medium and Chrome details) #analytics #seo
Apr 5, 2014
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Reading: NPR Tests Social 'Reading' http://www.museumofhoaxes.com/hoax... (April Fools prank exposes Internet user behavior.) #content #pychology
Apr 5, 2014
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Reading: Comparing Facebook's Static vs Dynamic Lookalike Audiences http://fbppc.com/most-re... (Seriously powerful folks.) #facebook #ppc
Apr 4, 2014
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Reading: Using Web Co-occurrence Statistics for Improving Image Categorization (pdf) http://static.googleusercontent.com/media... (Very smart and cool.) #search
Apr 4, 2014
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Saving: Automating and Visualizing Data from Google Webmaster Tools http://www.isoosi.com/blog... (I need to get my nerd back on.) #seo
Apr 3, 2014
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Reading: Antifragile SEO http://01100111011001010110010... (There's a lot of truth in this piece.) #seo
Apr 3, 2014
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Reading: Universal Analytics Is Out of Beta, Into Primetime http://analytics.blogspot.com/2014... (Essentially Google Analytics 2.0.) #analytics
Apr 3, 2014
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Watching: How does Google separate popularity from authority? https://www.youtube.com/watch... (Very important answer here from @mattcutts) #seo
Apr 2, 2014
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Reading: Here's How We're Building The Upworthy Business http://blog.upworthy.com/post... (Upworthy sure is good at 'honest' marketing.) #marketing
Apr 2, 2014
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Reading: Public Relations and Content Strategy are Related but Not The Same http://content-science.com/experti... (Some good analogies here.) #content #pr
Apr 2, 2014
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Reading: Is This Really the Panda Patent? http://www.seobythesea.com/2014... (Probably. Very nice analysis here by @bill_slawski) #seo
Apr 1, 2014
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Reading: Coupon Share Walls http://betterretail.wordpress.com/2014... (Not sure what I think about this.) #ecommerce #social
Mar 31, 2014
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Reading: WebP improves while rolling out across Google http://blog.chromium.org/2014... (Making images load faster.) #technology #speed
Mar 31, 2014
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Reading: More Precise Index Status Data for Your Site Variations http://googlewebmastercentral.... (HTTPS and subdomain tracking FTW!) #seo
Mar 31, 2014
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Insert asinine April Fools headline here. #worstdaysontheinternet #jumpedtheshark
Mar 31, 2014
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Reading: Always Choose Testing over Rule of Thumb http://tophatrank.com/blog... (Nice basics to conversion rate optimization.) #cro
Mar 30, 2014
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