"Giving the customer what it wants need not have anything to do with editorial selection. WaPo in specific and newspapers in general pretty much suck on the distribution side of things. They're loathe to bring their content to new places for fear of losing control of ... something. And in their paralysis, they lose... everything. Be customer-centric in your distribution strategy, and you won't have a problem finding readers to listen to your editorial voice." - Mark "Rizzn" Hopkins