"But we should not underestimate our tendencies to rely on confidence, our own and others’, as a cue for what information deserves the most attention (independent of the validity of that information). One of the most insidious side effects of group decision making is that people believe in wrong group decisions more than they believe in incorrect individual decisions. The social proof resulting from cascades and (conformity more generally) amplifies everyone’s trust in the incorrect outcome. And inputs into the decision process from highly confident or dominant personalities have more impact and increase the esteem accorded to those individuals, regardless of the quality of their contributions." - Todd Hoff