Amazon is a lot of things—convenient, industry-crushing, hyper-efficient—but “cool” is not one of them. Jeff Bezos is also a lot of things—driven, brilliant, ruthless—but he doesn’t exactly radiate “cool,” either. And that’s totally fine. Amazon is already so overwhelmingly, dominantly good at the main thing it does, selling stuff online, that... - http://nezmar.tumblr.com/post...