"Reading is information control, just as a metadata tag is a bibliographic control. (...) Reading, like autobiography, is a subset of a search function. (…) So reading is a kind of integrated software or the frame technology that manufactures software, and a book is the software application that is manufactured. (...) People tend to forget that reading is a kind of all-over experience, and it takes place in a particular room or in a particular moment of childhood. So the idea was to not confine reading to a particular object (book) or platform (PowerPoint) but allow it to expand outwards into the social space around it. I was more interested in what might be called the general mood of reading: the overall atmosphere or medium in which we experience our daily thoughts and perform actions—what Heidegger termed Stimmung and the psychologist Daniel Stern calls affective or amodal attunements." - Amira