"It's so easy even a Caveman can do it." That was the tag line. Geico insults Caveman intelligence. Hilarity ensues. You. Must. Laugh. [Or so says Madison Avenue.] - AJ Kohn

Interesting... well... maybe they should throw the original ad back into the rotation or something. If one of the commercials I saw had that line in it I think it would make a lot more sense... Instead all I see is a newscaster caveman who acts like a complete tool whenever Geico comes up and I have no idea why. No funny. No laugh. Just ??? - Ross Miller