Gamasutra - The hilarious success story of Goat Simulator - http://www.gamasutra.com/view...
"Ibrisagic posted the very first gameplay trailer, went to bed, and woke up to 80,000 views. By the time he made his five-minute walk to the office, there were 100,000. "It just became bigger and bigger and bigger, and at the end, I remember GameSpot made a video about why Goat Simulator needs to happen, that games can be stupid sometimes. People wrote really long emails to us to explain why this was important to the industry. We began to feel that maybe we could release this thing, and that maybe if we didn't someone might shoot me on the way to the office." " - Amit Patel