"Are you saying that the TERM is radioactive, or that the CONCEPT is radioactive? As Steven Hodson notes in an Inquisitr post, the concept can be found in several industries. He names PayForPost as an example, but also notes the old payola scandal from 1950s radio and the modern Artist Airplay variant on Jango. There are a number of other examples, which extend to product placement on movies and TV, the height of the shelf on which your favorite grocery item can be found, the helpful carrying bags that you get at trade shows, and so forth. In the general sense, I do not object to paid placement, provided that the payment is disclosed. The problem occurs when there is inadequate disclosure of the sponsorship." - Ontario Emperor