UC Davis student gives 'hella' new meaning - http://theaggie.org/article...
I like the examples: "Measurements for the universe could be indicated with the prefix at 1.4 hellameters, and the sun's energy, at 0.3 hellawatts." - Tom Stocky
I love the idea, but we need something for its reciprocal, 10^{-27}. I would propose the 'hello', just so we can pun on how many kitties are there in a HelloKitty - Oblomov