Talks about how metrics expand consciousness, alter usage and create goals which can become game orientated, data from buildings can be displayed on taps and plugs in realtime, this data can be pumped out and aggregated into web databases which can be looped back into the system by home owners with expanded consumption consciousness who can be rewarded on an individual or community basis for gaming the system towards more sustainable energy use. - Graham Sergeant

knowing is half the battle :) - Mike Chelen