"I found this pretty stimulating. First of all, I wanted to dismiss it because I think Apple is doing a lot more to improve the world than most companies - the things they make aren't just slicker incremental improvements of what's gone before - they are actually delivering the promise of digital technology that's been waiting in the wings for so many years in a form that people can actually use. They struggle hard against the conventional and keep challenging themselves to take risks in order to achieve this - compared to the majority of technology companies who do simply work incrementally. So I think the charge against Steve Jobs is simply a failure to appreciate Apple in context. However, on reading the piece again I found it harder to dismiss the main point. That although Apple may have a strong appreciation of how to execute technological innovation, in almost every other respect it's more similar to any other industrial corporation than it is different. The question I would love..." - Robin Barooah