"I've been advising ZEDO, an ad tech company, for a year. On most publishing sites, there's a huge conundrum: the ad sales guys want to sell more ads and the UX guys say no. No one asks the visitors. I think most visitors feel the way your readers do: they understand the need for ads. I think you should focus on relevant ads, and ads with interesting creative and/or formats." - Francine Hardaway