I see it as more of a consolidation move - they can't fully pry it away from Sony yet, but need to be able to be able to make use of one of their most recognizable properties in other areas without being constrained by whatever Sony is doing with their latest version. It allows them to plan for the future, without giving up the money of the present. - Jennifer Dittrich

I get that. I just don't see where a story about an emo kid with girl issues that's been told now 6 times fits in the jigsaw puzzle. I know they have Civil War coming up and Spidey was involved and he was pivotal but it could easily be subbed for another character. - Johnny

Having him just turn up and going "This is Spiderman. Having him reveal his identity is a big deal so just trust us and play along" isn't really the current MCU's style. - Johnny

Here is io9 take on this: It's Official! Spider-Man WILL Appear In The Marvel Movies http://io9.com/its-off... - WarLord

That's exactly the problem. Because Marvel didn't have those properties, they forged their own path with groups like Guardians. Shoehorning in IP when a path has already been laid is fraught with danger. Unless they can make a solid piece that connects with all the other blocks in the MCU, it could get very sloppy. - Johnny

Well, I guess unlike Kitty Pryde, he's just too important. I'm assuming they'll do something like they did in the animated Avengers; he shows up in a support role, but is acknowledged as being famous in his own right, but has to earn their trust. He's not the focus of main story, but important to it. - Jennifer Dittrich