"At BlueArc, our longtime CEO and executive chairman Gianluca Rattazzi had a saying which he often weaved into his presentations at our company all-hands meetings. "Either you are in engineering, or you are in sales." The idea was to have employees from all corners of the company take ownership of our shared revenue goals, or think about what each of us could do, whether we were in Marketing, HR, Finance or Support, to encourage us to meet our number. Even if we weren't dialing for dollars or meeting with customers, if we weren't the people actually building the product ourselves, we had to think like salespeople. It also was aimed to reduce conflict between teams, as we wouldn't shake our heads at the antics of account managers, or point fingers when one territory or account proved harder than expected." - Louis Gray