Thrill of victory isn't only reason people gamble, favor slot machines [Hoa Nguyen, pressofAtlanticCity - 11/26/12] - http://www.pressofatlanticcity.com/communi...
Jan 11, 2013
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Typical player is likely to be a woman most motivated either by the excitement that comes with winning a prize, or the opportunity to kill time, reduce boredom and get out of the house.
- Mitchell Tsai
Most common profile for a slot-machine player is a married woman between 55 and 60 years old with some college education and an annual household income of more than $55,000.
- Mitchell Tsai
Casino industry makes more money on slot machines than table games. In Atlantic City, slot machines made up 71 percent of total wins in October. In Pennsylvania, it’s 81 percent, according to the latest regulatory filings.
- Mitchell Tsai
Four groups of slot machine gamblers were identified in the study of ~1,000 subscribers to Strictly Slots magazine. The first is a “utilitarian gambler” who is looking for something to do with his or her time. A second is the “excitement gambler” looking for a buzz — typically from machines that pay off frequently even if the payouts are small.
- Mitchell Tsai
A third is the “multipurpose gambler” who tends to be younger, with less income and motivated to have fun and win money. The fourth is the “relaxation gambler,” who tends to be the most educated and well-to-do player looking to socialize, have fun and relieve stress.
- Mitchell Tsai
Men and women were motivated to play for different reasons, according to the study. Women tended to be utilitarian and excitement gamblers, while men tended to be multipurpose and relaxation gamblers.
- Mitchell Tsai