"While Glitch shares some of the features of hard-core MMOs like World of Warcraft and EverQuest--principally quests, leveling up, an in-game economy and working socially with other players, as a 2D Flash game--it might at the same time feel mildly familiar to players of Facebook games like Farmville or Nintendo titles like the many iterations of the Mario franchise. At its core, Glitch is a social game in which players must learn how to find and grow resources, identify and build community and, at the higher levels of the game, proselytize to those around them. For those expecting warfare of the orc versus mage kind, perhaps it might be best to reset your expectations. "Rather than you and me fighting each other with swords," Butterfield explained, "it could be you and me having rival religious factions battling each other for converts." " - Graham Sergeant

He's going back to where he was before Flickr. £10 says the investors spot something else in the production and the whole thing goes off on a mad tangent. - zeroinfluencer

"it could be you and me having rival religious factions battling each other for converts" - hang on - this whole synopsis is about a few large digital/media firms and their occupants/users looking for bugs. It's the fairy tale of web2.0 - zeroinfluencer