"I spoke to the researcher who came up with the name for drunk tank pink, the original color, and he told me that in one of his original demonstrations, he was up on stage with Mr. California, who was a weightlifter, and he was lifting the weight quite comfortably. It was a big weight; the audience was very impressed." - Amit Patel

"And as soon as they held up this pink cardboard in front of him, he said I can't lift it anymore. And to snap him out of it, they had to show him a blue piece of cardboard, which undid the effect." - Amit Patel

WHAT - Amit Patel