"Now, the photographic world up in arms, Sigma is doing its best to downplay the $10,000 price tag. Sigma's argument: the $10,000 sticker price is only the manufacturer's suggested retail price (MSRP) and that the street price could be lower,in the $7,000 range." - Brian Sullivan

Still scamming the pixel count. - Brian Sullivan

Sigma? - Brian Sullivan

No:Lens Mount -SIGMA SA bayonet mount, Compatible Lenses-SIGMA SA mount interchangeable lenses - Brian Sullivan

So essentially it is 15mp 1.5 APS-C sensor (somehow they imagine it and advertise it as a 45mp sensor - because of the "superior" Foveon technology) competing against $1200 Nikons and Canons (with much more extensive lens selections -- and better lenses). - Brian Sullivan