Just saw the Google Super Bowl ad. Enjoyed the ad, but still not sure I understand why they paid for it.
Feb 8, 2010
from
t toring,
Burcu Dogan,
sofarsoShawn,
Lola Bean (Penguin),
Micah,
Rob H.,
RAPatton,
DJ Stevie Steve,
John (bird whisperer),
Sachin Sebastian,
and
Mark Trapp
liked this
because they can?
- Laura Norvig
Yeah, but you had already heard of Google. I expect traffic to be through the roof tonight when people Google for, er, "Google", to figure out what the company does.
- DeWitt Clinton
Can someone link to it?
- mj
because they have a zillion dollars
- Josh Haley
Since you guys split ... it's important to keep that name out there
- Charlie Anzman
I didn't think it was very effective. It just sold... searching for things, a generic task; not why Google is better than its competitors or how it stands out. It's not like people don't know who Google is, so just putting their name on the commercial didn't do anything for the brand. And what was up with the theme of moving to France?
- Mark Trapp
Eric posted - http://googleblog.blogspot.com/2010...
- Sachin Sebastian
Mark, I see the message as, "Google: it's part of your life". (if you're a rich, college educated white guy)
- Laura Norvig
WTF is Google? They're never going to make it with that as a name. #fail
- Ⓒⓗⓡⓘⓢ Ⓟⓘⓡⓘⓛⓛⓞ
Now I'm pondering an academic-library themed spoof...
- Deborah Fitchett
I agree: out of character, desperate
- sofarsoShawn
Superbowl ads are less about promoting a product and more about a chance to imprint your company in the minds of millions of viewers. Everyone's heard of Budweiser or Coca-Cola or Volkswagen... it's about ads that stay with you after you watched them, and Google's ad succeeds at that.
- Tudor Bosman