In Apple’s Ad War, Microsoft Has Started to Fight Back - NYTimes.com - http://www.nytimes.com/glogin...
Aug 30, 2009
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Louis Gray,
Mathew A. Koeneker,
Karen Padham Taylor,
Dan Hsiao,
paniaguai,
Andrew Bowers,
Laurentiu,
Hutch Carpenter,
Anne Bouey,
Pandu ● IT Optimizer,
Ron George,
Shannon Jiménez,
Mike Nencetti,
Mark Trapp,
John (bird whisperer),
Simon,
Ritu,
Nimaa,
Shane,
and
Edgar Rodríguez
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Fun feature on the stories behind Apple and Microsoft's ad campaigns. "Apple’s ads put Microsoft in a bind. One of Madison Avenue’s rules is that a market leader never acknowledges a smaller competitor in its advertising. What’s more, if Microsoft responded with ads that backfired, it would look just like Mr. Hodgman’s character. Maybe it was better to grin and bear it."
- Bret Taylor
I think Microsoft can take huge advantage of the door Apple opened, but will they, who knows. The have taken baby steps, there is a whole runway ahead of them if they want to pursue, just flip the coin, how many presenatations have you witnessed where the Mac wasn't compatible, I'm talking 2009 here not 2005.
- Louis Moynihan
lol... maybe: “You are not so embarrassed to take your PC out of the bag on a plane anymore,” said Mr. Reilly at the ad agency. “It’s actually kind of cool that you do. I know this is working.”
- Christopher Chung