Re: 10 Ways to Write B2B White Papers That Generate Leads - http://www.klariti.com/white-p...
"Hi Anne. I think they’re still a stable part of most marketing plans. What’s changed is 1) the readers who are now more business, less technical and 2) the length which is much less than it used to be. Maybe 10 pages or less. What have you seen? Do you feel the demand is still there?" - Ivan Walsh