Ivan Walsh

"Good points, Ryan. Social proof will also be very effective.  Ivan" - Ivan Walsh

"Good points, Silvia.  Blending values to your brand makes it more compelling." - Ivan Walsh

"That's right.  I also try to make this first sentence as interesting as possible to encourage them to   get into the story :)" - Ivan Walsh

"Good one, Joel.  Made me re-think this whole area :)  Ivan" - Ivan Walsh

"Thanks Ryan,  It was Seth Godin who showed me that you don't HAVE TO write long posts. What matters is that it's of use to the person reading it. fwiw Chris Brogan once said that the 400~ words articles got the most responses. Maybe that's the sweet spot! Ivan" - Ivan Walsh

"Thanks Tyler,  Great analogy about the gold rush. I see more bloggers moving from blogging per se to developing tools, such as skins, plugins and apps to generate revenue.  The blog is becoming more a lead generation tool, which makes sense of course.  Thanks for stopping by :) Ivan" - Ivan Walsh

"Hey JP,  I think they lost a lot of credibility in the last few weeks. It felt like Google Panda all over again. Wonder who won? I don't know but it seems their methods for evaluating one's value is flawed to say the least.  Ivan" - Ivan Walsh

"We tried that but they revert to the ipods or ipads :)" - Ivan Walsh

"I was surprised too that the blog link wasn't a different color or used some device to make it stand out. I really didn't see it until I looked very carefully and most people won't do that." - Ivan Walsh

"I've heard that if someone makes the effort to read to the end of an article, then you have a  higher chance of converting AND retaining them.  I assume this is because they are that little bit more interested." - Ivan Walsh

"Thanks Judith" - Ivan Walsh

"Hi Elaine, I guess the other thing with goals is to remind ourselves on a regular basis which ones need the most attention.  Some goals are more important than others. Ivan" - Ivan Walsh

"Thanks Paul, I use blogging primarily for lead generation and, like you said, sell products and services that cascade out of that.  I’m a big fan of CopyBlogger and was curious to see how it’s business model has evolved. Some parts I do undersand, whereas others I’m less enthusiastic about. Will keep an eye on your site. Big bass guitar fan here! Love some of the line work from Adam in U2." - Ivan Walsh

"Thanks Eddie,  I guess for me, as a long time reader, Copyblogger is synonymous with the blog.  Copyblogger Media is, as I understand it, the umbrella company under which all the product offering will be developed and served.  http://www.copyblogger.com/cop... I guess there is - or was - an argument for creating a dedicated site for CB Media and leaving the blog as it is.  There’s pros and cons to both options. It will interesting to see how the current site continues to evolve as more products come onstream :)" - Ivan Walsh

"Thanks Martyn,  Websysthesis is another product from the CB Media stable.   http://websynthesis.com/ Like you said, moving into product development makes sense as it allows the company to expand into new revenue streams and provide tools that serve its current community." - Ivan Walsh

"Hi Brian.  I know that a lot of existing subscribers visit the site via rss and email, i.e. come in deep.  Saying that, I tend to dip into CB every few months, maybe when looking for inspiration, and go to the homepage... What surprised me last week when I arrived was that I didn’t see where the blog had gone to. The blog link on the top nav is very subtle and I didn't see it at first. Maybe that’s just me." - Ivan Walsh

"Hi Emem, Thanks for the kind words. I worked 9-5 for many years and got the chance to work at home one day a week. Then they let me work two.... Once I started freelancing, I was ready (technically and motivation wise) to do the job :) Drop me a line, by the way, if I can help at any time." - Ivan Walsh

"Thanks Astro, I keep getting asked, “so what do you do?” So, I wrote it late at night in one mad burst :) Well, know I can point them here! I love to write and thought it would be interesting to get down on paper what my day is like. ...and thanks for the kind words, by the way :)" - Ivan Walsh

"You're right, Brian.  Didn't mean to diminish the good work on the blog if that's what you're referring to. The podcast is pure gold, btw.  Thanks for dropping by." - Ivan Walsh

"Hi Astro, Well, I’d like to be that blogger :) What would you like us to write about?" - Ivan Walsh

"Hi Anne. I think they’re still a stable part of most marketing plans. What’s changed is 1) the readers who are now more business, less technical and 2) the length which is much less than it used to be. Maybe 10 pages or less. What have you seen? Do you feel the demand is still there?" - Ivan Walsh

"Thanks Michael,  Yes, Seth is the best business writer out there by a long shot. Something he said that stuck with me was to be remarkable. What he meant by remarkable was not to be clever clever but to write/do/create something that others will remark on. Simple when you think about it :) Ivan" - Ivan Walsh

"Thanks Niall,  I guess it’s the difference between writing for the sake of writing and writing from a strategic angle." - Ivan Walsh

"Thanks Thomas,  I had this in my mind for ages but finally got time to write it down tonight :) Ivan" - Ivan Walsh

"Great points there, Eamonn. Like you said, it's about creating a foundation first and then building on this. I think the audience prefers value rather than perfect grammar - I do :) Ivan" - Ivan Walsh

"Thanks Yvonne. Like you said, I think it's about keeping it practical so you can track the results. Have to follow my own advice, of course :)" - Ivan Walsh

"Great post, Lance. Found your blog via Mike Q Todd, fwiw" - Ivan Walsh