Tom Himpe

Undercurrent is a digital strategy firm. We apply a digital worldview to the challenges and ambitions of complex organizations. - Tom Himpe

what if news outlets decided to flip their model, so that the editorial staff was not subservient to the brand, but the “brand” became a platform for talent? What if news organizations confronted the reality that nearly all media will be “social media” a decade hence? - Tom Himpe

Gartner is predicting that by 2017, the CMO will spend more time than the CIO on technology. We’re seeing this already happening with progressive brands shifting budgets towards digital. - Tom Himpe

Narrative touts itself as a company that provides marketing solutions for publishers, agencies and brands. Its purpose is to create digital campaigns that are rooted in social media, branded entertainment and celebrity-driven content, using techniques such as crowd-sourcing, gamification and rewards. Campaigns are distributed through pop-culture, entertainment, music and lifestyle websites, bolstered by behavioral-data analytics and a custom ad-serving platform, among other technologies. - Tom Himpe

A list of 10 curation tools which journalists can use to collect multimedia content from across the web, organised by type - Tom Himpe

Hacks/Hackers is a rapidly expanding international grassroots journalism organization with dozens of chapters (and counting) and thousands of members across four continents (and counting). Our mission is to create a network of journalists (“hacks”) and technologists (“hackers”) who rethink the future of news and information. - Tom Himpe

because knowledge is available on every Internet-connected device, what you know matters far less than what you can do with what you know. The capacity to innovate — the ability to solve problems creatively or bring new possibilities to life — and skills like critical thinking, communication and collaboration are far more important than academic knowledge. As one executive told me, ‘We can teach new hires the content, and we will have to because it continues to change, but we can’t teach them how to think — to ask the right questions — and to take initiative.’ ”  My generation had it easy. We got to “find” a job. But, more than ever, our kids will have to “invent” a job. - Tom Himpe

Content marketing has given rise to a raft of emerging technology companies that are being developed to support the creation and distribution of content and advertising for brands. We call this category 'content-tech' and it is to content marketing what ad-tech is to programmatic media. - Tom Himpe

Guber tells us that stories can also function as Trojan Horses. The audience accepts the story because, for a human, a good story always seems like a gift. But the story is actually just a delivery system for the teller’s agenda. A story is a trick for sneaking a message into the fortified citadel of the human mind. - Tom Himpe

We deliver original answers to difficult questions. These difficult questions normally fit into one of four categories: product, process, brand or communications. Our original answers usually take the form of brand, marketing and communications strategies: plans that help our clients get from where they are to where they want to be. The solutions we provide have four things in common: 1. They’re objective 2. They’re action-focused 3. They get people to behave differently  4. They’re transformative - Tom Himpe

“parallel entrepreneurship.” In a lot of ways, this seems like an accurate description of these company building studios. - Tom Himpe

Finch15 identifies unique business opportunities based on market dynamics, consumer behavior and a client's brand equity. By helping clients concept, prototype and launch digital businesses, Finch15 gives mature companies a hands-on understanding of their digital revenue opportunities. We then apply an agile development approach, working with best-in-class partners to bring those digital products or services to life, and enter their respective markets. - Tom Himpe

WE CREATE PRODUCTS FOR BRANDS. An innovation boutique incubated by Vivaki. - Tom Himpe