Tom Himpe

Your two biggest assets are your people and your reputation. Quality and creating a best place to work is what drives profitability. The only way to get a great reputation is to do great work. The only thing more important than doing great work is hiring great people. That’s the simple secret of doing business well. It’s a cycle: hire well, do quality work, get recommended and the quality of opportunities (for both work and new hires) will improve. You can’t design culture. But you can design the conditions for a culture to come into existence and thrive. - Tom Himpe

We conceive, design, and develop technology products and services for the 21st century. - Tom Himpe

From campaign based communication to sustained communication. Social had its moment largely thanks to the most disruptive force we have all lived through in the last 4 years: Mobile. For marketers, mobile changed everything. Banners, gone. Flash, gone. Complicated site architectures that couldn’t translate to smaller form factors, gone. For marketers it is important to realize that the market has voted and they believe that, in the future, more and more marketing will flow towards social/mobile companies and away from traditional media companies. Scale: Global. Marketing is no longer about reaching millions, it is about reaching billions. Pace: Mobile is the form factor that all marketing needs to live by. Pattern: Content is having its Moore’s Law moment. As a marketer you need to think about systems Social is at the center of marketing, mobile is the vehicle, and content marketing is the best way into those essential spaces. - Tom Himpe

Strategy Consultants Who Execute. STRATEGY: Clearly articulated growth strategies that deliver against commercial goals EXECUTION: Products, services and propositions - designed, commercialised and launched into market We're a mix of commercial strategists and designers. We embrace the best practices of strategy consultancy, innovation and design to solve our clients’ toughest challenges We bring entrepreneurial vision, perspective and energy to every brief We ground every answer in profitability We put customers at the centre of every answer We make every answer tangible We work fast and smart - Tom Himpe

We did 100 interviews for the book and what we discovered is lots of people have an idea but either based on their personality or based on the business culture in which they find themselves, they self-edit. They discover that it's better overall for them to sit through the meeting without raising their hand, rather than to launch their creative idea and suffer the critique from people whose first reaction is to tear down their idea. - Tom Himpe

It’s critical that your hiring team scrutinizes the apps, websites or products designers have built as part of their portfolio or previous work experience. I think that Instagram as a visual platform just fits very naturally with how the fashion community communicates its work,” observed Systrom. some emerging designers say getting their pieces on celebrity Instagram accounts is a more powerful driver of sales than being featured in the pages of established fashion magazines. “In my experience, the best apps in the world solve problems for people — and, often, they are problems that are uniquely solved by that application or that business.” If you just listen to users, and listen carefully, and interpret it correctly you will build the right thing. What makes us successful? I think it is the user-centric, problem-centric focus of the product development.” Far too many companies stick to their initial idea. But in product development, you need to move quickly - Tom Himpe

“The best way to find great talent is to look at the products you admire and figure out who built them.” She recommends sourcing lists of beloved apps and products from your whole team — not just the ones that are commercially successful, but even small apps or ideas that have an angle of something great, selecting for the ones that showcase the same skills and interactions you’re looking to build. “Read the small print on products with elements you like— like a particularly effective UX, or an innovative feature, or a very polished, well-done navigation system, and then hunt through Google, LinkedIn and AngelList until you find the people behind them.” It’s not just about: okay, do you want to work with us? Because sometimes people are working on projects they’re really excited about at the time,” says Zhuo. “But if you have that connection later on when the timing is right, you can bring them in.” - Tom Himpe

a vision for the next decade - Tom Himpe

A large proportion of CEOs are failing to grasp the importance of integrating digital into their business strategies from the ground up, with many still favouring a ‘bolt-on’ approach, according to Forrester. Forrester revealed some major disconnects between the marketing and technology sides of businesses, with responses signalling a “digital strategy execution crisis”. the report has predicted that education and social services will be the “next big industry” to go digital. Awareness of the digital “threat” in education and social services is high with 83 per cent of executives in this sector expecting digital to disrupt their organisation in 2014, according to the report. - Tom Himpe

Today, SciFutures produces fictional narratives for the likes of Hershey, Del Monte foods and the US Navy, using formats such as graphic novels, artwork and roleplay. - Tom Himpe