Your two biggest assets are your people and your reputation. Quality and creating a best place to work is what drives profitability. The only way to get a great reputation is to do great work. The only thing more important than doing great work is hiring great people. That’s the simple secret of doing business well. It’s a cycle: hire well, do quality work, get recommended and the quality of opportunities (for both work and new hires) will improve. You can’t design culture. But you can design the conditions for a culture to come into existence and thrive. - Tom Himpe