A large proportion of CEOs are failing to grasp the importance of integrating digital into their business strategies from the ground up, with many still favouring a ‘bolt-on’ approach, according to Forrester. Forrester revealed some major disconnects between the marketing and technology sides of businesses, with responses signalling a “digital strategy execution crisis”. the report has predicted that education and social services will be the “next big industry” to go digital. Awareness of the digital “threat” in education and social services is high with 83 per cent of executives in this sector expecting digital to disrupt their organisation in 2014, according to the report. - Tom Himpe