Instagram's Start-Up Secrets - BoF - The Business of Fashion - http://www.businessoffashion.com/2014...
Aug 5, 2014
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It’s critical that your hiring team scrutinizes the apps, websites or products designers have built as part of their portfolio or previous work experience. I think that Instagram as a visual platform just fits very naturally with how the fashion community communicates its work,” observed Systrom. some emerging designers say getting their pieces on celebrity Instagram accounts is a more powerful driver of sales than being featured in the pages of established fashion magazines. “In my experience, the best apps in the world solve problems for people — and, often, they are problems that are uniquely solved by that application or that business.” If you just listen to users, and listen carefully, and interpret it correctly you will build the right thing. What makes us successful? I think it is the user-centric, problem-centric focus of the product development.” Far too many companies stick to their initial idea. But in product development, you need to move quickly
- Tom Himpe