“The best way to find great talent is to look at the products you admire and figure out who built them.” She recommends sourcing lists of beloved apps and products from your whole team — not just the ones that are commercially successful, but even small apps or ideas that have an angle of something great, selecting for the ones that showcase the same skills and interactions you’re looking to build. “Read the small print on products with elements you like— like a particularly effective UX, or an innovative feature, or a very polished, well-done navigation system, and then hunt through Google, LinkedIn and AngelList until you find the people behind them.” It’s not just about: okay, do you want to work with us? Because sometimes people are working on projects they’re really excited about at the time,” says Zhuo. “But if you have that connection later on when the timing is right, you can bring them in.” - Tom Himpe