Collins’ latest start-up is a London-based company called Box of Awesome which is a kind of 21st-century version of the lucky bag, which delivers a box of digital and physical goodies into the hands of discerning eight-to-14-year-olds every two months. The company, which launched only a month ago, has already amassed 30,000 subscribers and has delivered 3,000 boxes. A sister brand, Box of OMG, delivers a box of surprises including books, movies, music, make-up and fashion from big brands and start-ups to girls ages 8-14. - Tom Himpe