What is Perceptive Media? BBC R’s Ian Forrester first discussed the idea at the SMC_MCR event in Manchester, UK in February this year. Essentially, it’s media – either video or audio – that adapts itself based on information it knows about individual viewers. So, if you were watching a game show that you’d never seen before, it might show you an explanation of the rules in detail, while regular views are shown bonus, behind-the-scenes footage instead. Elsewhere, the music playing on the radio in a TV drama might be different depending on your tastes. - Tom Himpe