“The article page is now the principal way that people arrive at The Atlantic,” Cohn said. “The old mantra that every page needs to be a homepage has never been more true. People come for the article, and the goal is to give them a clean and interesting reading experience for the article — elegant, not too crowded, some art, a pull quote if the piece is long enough — and beyond that to make sure that we are giving the reader a sense of what else is on our site.” - Tom Himpe