It wasn’t easy to build all our own technology from scratch. Most other publishers integrate off-the-shelf products built by others, but this full-stack, vertically integrated approach was worth the significant, multi-year investment and is paying off fantastically today. There are great tech companies and great editorial institutions, but it is very rare for one company to take both as seriously as we do. Facebook, Twitter, and the other Silicon Valley-based social sites are amazing distribution platforms, but user generated content alone isn’t enough to fill the hole left by the ongoing decline of print newspapers and magazines. The world needs sustainable, profitable, vibrant content companies staffed by dedicated professionals; especially content for people that grew up on the web, whose entertainment and news interests are largely neglected by television and newspapers. - Tom Himpe