Founding Partner of Ag8, independent studio developing currency for content makers, media platforms and brands. First project: Purefold, an open media franchise
Online video has become the fastest growing piece of the overall Internet advertising pie. Ten years ago, advertisers spent $48 million creating online videos, according to eMarketer. By 2009, the expenditure had swelled to $1 billion and is expected to top $3 billion this year.
- Tom Himpe
In order to create lasting bonds, we must learn where our audience is headed and how we can meet them there. Insights become opportunities, opportunities become ideas, and ideas are engineered into reality and integrated across multiple brand touchpoints. Throughout this process, we use good to feed other good.
- Tom Himpe
At our core, we are a full-service advertising agency. When we first started out, things were a little more traditional in terms of media: TV, print, outdoor, a little online here and there; but, as the world and consumers changed, so did we. Digital. Mobile. Social. QR codes. Interactive video. SEO. Augmented reality. Robots. Geofencing. This is the world of marketing today. And it’s a world we know better than most.
- Tom Himpe
Our mission is to power the next generation of media companies by empowering and connecting freelancers and publishers in exciting new ways.
- Tom Himpe
We are crazy about stories. We love to make them happen. Your stories. Our stories. Any story. We work on & offline. Long stories. Short stories. Ads. Poems. Docs. We used to be a production company. Now, we are something else. To label it is to limit it. Our aim is to produce 328 stories a year. Stories worth sharing.
- Tom Himpe
What is Perceptive Media? BBC R’s Ian Forrester first discussed the idea at the SMC_MCR event in Manchester, UK in February this year. Essentially, it’s media – either video or audio – that adapts itself based on information it knows about individual viewers. So, if you were watching a game show that you’d never seen before, it might show you an explanation of the rules in detail, while regular views are shown bonus, behind-the-scenes footage instead. Elsewhere, the music playing on the radio in a TV drama might be different depending on your tastes.
- Tom Himpe