Tom Himpe

We have one mission: to help our clients find opportunities, revenue, and growth by inventing new products and services for the digital age. We believe that great products are the best ads. We believe that modern consumers expect new forms of value in return for their attention. We believe in learning by doing. We believe that sometimes innovation needs to happen outside of a company’s walls, protected from the day-to-day demands. Most of all, we believe the world has become too complex and too frenetic for organizations to see beyond the next six months, let alone the next few years. We don’t try to predict the future, we invent it. - Tom Himpe

Mr. Lucas predicted that blockbusters would eventually become big-ticket events, like ballgames and Broadway plays, and that the rest of the movie business would migrate to online video — a trend that’s already begun to happen. Mr. Spielberg offered a more radical vision. At a time of ubiquitous screens — video, movie and computer — he predicted an end to on-screen entertainment. Instead, he said he thought we’d have a kind of enveloping, wraparound entertainment. - Tom Himpe

Customers Will Expect a Seamless Route Among All Retail-Purchase Options - Tom Himpe

The next generation of mobile-first Web design is about feeds and streams, not columns, banners and boxes. The user consumption paradigm on mobile is feeds, and advertising will need to follow this form — not banners, splash pages, pre-roll or other interruptive traditional IAB units. Here is a simple native advertising definition: Native is a form of display advertising but one built around brand content and user choice, where the visual design and user experience is defined by the page itself, not the advertiser. - Tom Himpe

On his very first day on the job, Page launched an incredibly ambitious effort to redesign the company’s main products, including search, maps, and mail. He wanted them to be beautiful--Google had never been known for its visual polish--but he also wanted them to be cohesive, more like a true software suite than a jumble of disparate digital tools. In the years since, Google’s products have improved leaps and bounds, aesthetically speaking, largely while working within the same shared design language. - Tom Himpe

We like making things that people use. - Tom Himpe

better work works better - Tom Himpe

We are Group FMG, a global marketing solutions business operating in the USA, Europe and Asia. We are a multi–channel content and commerce solutions company focused on execution. We produce compelling, [custom] content in a variety of forms across a multitude of channels, from publishing to point of sale, through packaging, digital, social and mobile. Our globally balanced production services have a history of excellence dating back to 1987. - Tom Himpe

Fahrenheit 212 is an innovation consultancy focused solely on catalyzing top-line growth. We do this by framing innovation strategies, creating new products and businesses, and accelerating their path to market. - Tom Himpe

I believe we binge on TV to craft time and space, and to fashion an immersive near-world with special properties. We enter a world that is, for all its narrative complexity, a place of sudden continuity. We may have made the world “go away” for psychological purposes, but here, for anthropological ones, we have built another in its place. The second screen in some ways becomes our second home. And if we share that binging with our families or friends, we can make that world — that show — a place of sudden commonality. (Think about all those couples with crazy busy, vastly different days creating shared spaces of intimacy around watching even seasons-old shows together after their kids sleep.) - Tom Himpe

Twitter, which began as a tool for sharing abbreviated blog posts, has now evolved into a major part of the news media. It may be the most significant advance in news since, if not linotype and the telegraph, then, at least, cable. As with cable, every new news event of consequence advances Twitter's presence and clout. It is first responder news; it is a real time news index; and, for more and more news consumers, it is background or passive news, like local radio once was, but on an international scale. Last week, Twitter announced another in a series of agreements with content providers, this time with Time Inc, Bloomberg, Discovery, Vevo, Vice Media, Condé Nast Entertainment and Warner Music Group, in a deal called Twitter Amplify that, only vaguely spelled out, joins publishers with advertisers under the Twitter umbrella. - Tom Himpe

Internal venture capital and skunk work projects are nothing new. Corporate behemoths — like IBM and its innovation jams, 3M's open innovation efforts and Procter &Gamble's connect + develop programs — are constantly looking for ways to cost-effectively leverage their scale while safely exploring potential innovation opportunities. Many of these initiatives enjoy some success; most do not. But one inherent challenge — flaw? — in the overwhelming majority of the innovation initiatives I've seen is how intrinsically compartmentalized, segregated and silo-ized they become. They're creative and/or innovative efforts appealing to creatives and innovators. They're not designed to appeal to the organization — let alone its ecosystem! — at large. - Tom Himpe

A mobile laboratory traveling around the world to inspire innovative ideas for urban design and new ways of thinking about urban life - Tom Himpe

A McKinsey iConsumer survey spotlights key trends in e-commerce, mobile, multichannel, social media, and big data. - Tom Himpe

Random House hopes it will provide a new option for monetizing digital reading, using interactivity as well as premium content to entice consumers. Could micropayments work for other episodic forms of entertainment? - Tom Himpe

“Consumers and retailers don’t speak today. Retailers are putting out marketing campaigns and consumers are getting frustrated with hundreds of emails. We think we can facilitate those conversations,” Bell said. - Tom Himpe

mobile now accounts for one third of all retail activity online with 98 million shoppers using a smartphone as their retail experience. And the vast majority of those mobile shoppers end up making purchases in-store – not on Amazon. - Tom Himpe

Google didn’t just stumble into its home page design; it didn’t arrive at simplicity by default. The company actually developed a rigorous system that imposed tight restrictions upon what could and could not be added to the page. Its leaders had to stand firm against Google’s own creative and well-meaning engineers. And in some cases they even had to defy the wishes of customers. The challenge is knowing what to kill and what to keep--what’s essential and what isn’t. Companies can and should rely on consumers to help them figure that out through research, though it’s important to note that the customer isn’t always right about this, as Google has shown. People have a tendency to want “more” even if it’s not necessarily good for them. And marketers have a tendency to offer them “more” in order to make the easy sale. - Tom Himpe

Inspired by Coffee is an agency for innovation and change, focused on rethinking and redesigning the relationship between people & organisations, media & communication and value creation in the digital age. We’re specialised in non-profits, NGOs, educational and cultural institutions. The agency is based in Amsterdam, but we work internationally. - Tom Himpe

We are Inspired by Coffee An agency for innovation and change - Tom Himpe

For many years, executives equated innovation with the development of new products. But creating new products is only one way to innovate, and on its own, it provides the lowest return on investment and the least competitive advantage. - Tom Himpe

Doblin helps leaders innovate. We foster growth, design new businesses and drive transformation. - Tom Himpe