Tom Himpe

Bankers’ attempts to model the world have failed. The management consultancies can analyse existing ideas, package them as best practises and make billions helping corporations to implement them. Both of these giant industries are packed with clever people, but there’s one thing they can’t do: unite capital with the magic spark of a truly new idea. - Tom Himpe

"Part of being great at real time is knowing when to speak and when not to speak," said Mr. Bedwell, who's a speaker at Ad Age's Digital Conference in San Francisco Oct. 15. - Tom Himpe

Despite the fact that they are in financial distress — or perhaps because of that distress — both the Boston Globe and the Washington Post are experimenting with some interesting new formats for finding and displaying the news. - Tom Himpe

startups with sustaining technologies are very unlikely to be the new ones we see on top lists in 2020. Those will be disruptive technologies – the ones that sneak by because people dismiss them as toys. - Tom Himpe

It wasn’t easy to build all our own technology from scratch. Most other publishers integrate off-the-shelf products built by others, but this full-stack, vertically integrated approach was worth the significant, multi-year investment and is paying off fantastically today. There are great tech companies and great editorial institutions, but it is very rare for one company to take both as seriously as we do. Facebook, Twitter, and the other Silicon Valley-based social sites are amazing distribution platforms, but user generated content alone isn’t enough to fill the hole left by the ongoing decline of print newspapers and magazines. The world needs sustainable, profitable, vibrant content companies staffed by dedicated professionals; especially content for people that grew up on the web, whose entertainment and news interests are largely neglected by television and newspapers. - Tom Himpe

“MoPub’s technology will streamline their self-serve platform,” she said. “It gives Twitter entree into the real-time bidding business, the ad network business, mobile app ads.” Through its Amplify program, Twitter is also aggressively promoting joint ad sales with television channels. ESPN, for example, can show game clips on Twitter that are sponsored by an advertiser, with Twitter and the channel sharing revenue. - Tom Himpe

Twitter has access to treasure trove of data that allows them to connect the dots and target users across sites and devices—what Garcia calls “that heretofore unattainable Holy Grail of marketers.” - Tom Himpe

“The two major trends in the ad world right now are the rapid consumer shift toward mobile usage, and the industry shift to programmatic buying.” - Tom Himpe

A hybrid advertising agency, production company, digital and entertainment group. - Tom Himpe

If the old blip was measured on brute tech strength of CPMs and push marketing, the new blip is centered on creating intimate marketing, at scale. If agencies in the past could only react to marketing technology, now, if they are prescient enough, they can own the systems and process upon which all these diverse technologies will ride. With this new blip, agencies can find their way to new revenue streams and ultimately their salvation. - Tom Himpe

The content industries will continue to fracture, not around platforms, but around their ability to sustainably produce different genres of content as new audience patterns emerge around them. Some traditional media outlets will end up making less and less content in certain genres, and new companies will emerge specialising in formats developed for specific genres. This is how the next era of the content industry will play out — first we build the stacks, then we understand the patterns, and then we can make some money. - Tom Himpe